Turn Up the Drama with Maybelline’s Waterproof Matte Gel Eyeliner!



Introducing the newest must-have beauty essential from Maybelline New York – the Eyestudio Lasting Drama Waterproof Matte Gel Eyeliner Pencils. This innovative gel eyeliner glides on effortlessly for intense color payoff and all-day wear. Define your eyes with bold, striking lines or create soft, sultry smoky looks with this versatile pencil. Waterproof and smudge-resistant, it’ll take you from your morning commute to late nights out without fading or running. Go from day to night with ease!

With its intense matte pigments and creamy gel texture, these liners make creating any eye look a breeze. The smudge-proof formula is designed to withstand heat, humidity, tears, and anything else you throw its way. Once it sets, it won’t budge. No need for constant touch ups! The jet black shade delivers maximum impact for dramatic winged liner, cat eyes, or simple definition along the upper and lower lash lines. Use quick, feathery strokes for a soft look or apply heavier pressure for a bolder appearance.

This dermatologist-tested, ophthalmologist-tested formula is safe for sensitive eyes and contact lens wearers. It contains Vitamin E and olive oil for smooth application and comfortable wear. The retractable pencil means no sharpening required – just twist up for fresh color every time. The attached smudger makes blending easy, allowing you to create soft smoky effects. With its intense color payoff and staying power, this eyeliner will take your eye makeup to the next level.

As the #1 global makeup brand, Maybelline New York brings technologically advanced formulas and on-trend expertise to create accessible, innovative makeup for all. Their products make it easy for everyone to express their personal style. From foundations to mascaras and everything in between, Maybelline has you covered. No look is complete without the perfect eyeliner! This waterproof gel pencil adds drama and intrigue to any eye shape or color.

Make a statement with bold wings and graphic lines or keep it low-key with softer, smokier vibes. However you wear it, this eyeliner pencil won’t let you down. The creamy gel formula provides smooth application without tugging or skipping. Once applied, it sets quickly and locks in place. No smudging, no running down your face halfway through the day! Even if you’re prone to watery eyes or oils on your lids, the smudge-proof finish has your back. You can count on up to 12 hours of vivid color payoff.

Take your eye makeup look to the next level with this must-have pencil. Amp up your lid space with black liner or make your eyes pop by applying to the lower waterline. The versatility of this product allows you to create endless eye-framing effects. Accentuate your eye shape, make them appear larger or more defined – the options are endless! This liner truly does it all. From classic cat eyes to bold graphic shapes, you’ll be ready to take on any trend.

The jet black shade provides striking contrast against all skin tones and eye colors. No matter your style, this universal color is a staple for every makeup collection. Achieve next-level eye looks with the new Maybelline Eyestudio Lasting Drama Waterproof Matte Gel Eyeliner. Bold, beautiful eyes are just one swipe away!


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