Nexxus Color Assure Vibrant Shampoo for Lasting Color Treated Hair – 13.5oz



Keep your hair color looking vibrant and fresh with the new Nexxus Color Assure Vibrant Shampoo! Formulated specifically for color treated hair, this shampoo is designed to lock in color, protect against fading, and keep your hair looking its absolute best. With a sulfate-free formula infused with nourishing proteins, this is a must-have for anyone wanting to maintain their gorgeous hair color.

Locks in Vibrant Color

If you’ve invested time and money into getting your ideal hair color, you want it to last! The Nexxus Color Assure Vibrant Shampoo is specially formulated to lock in color and prevent fading. The key is the sulfate-free formula, which is gentler than traditional shampoos and won’t strip away your hair color. Simply lather, rinse and repeat to keep your color looking fresh and brilliant for weeks.

Protects Against Fading

Washing colored hair with the wrong shampoo can cause the color to fade quickly, but not with Nexxus Color Assure! This shampoo is designed to protect hair color from fading for up to 40 washes. The secret lies in the ColorLock Technology which seals the cuticle to prevent color molecules from leaching out. Plus, the formula is pH-balanced specifically for colored hair. Rest assured your hair color will stay true wash after wash.

Reawakens Colored Hair

Not only does this shampoo protect colored hair, it actually replenishes lost nutrients to reawaken it! The coloration process can deprive hair of nutrients essential for strength and shine. Nexxus Color Assure Shampoo rejuvenates hair with an exclusive ProteinFusion blend containing Elastin Protein and antioxidant-rich Quinoa. Your hair will look and feel reawakened with each use!

Safe for All Color Treated Hair

No matter if you’re rocking a vibrant fashion color or subtle highlight, Nexxus Color Assure Shampoo is safe for all color treated hair. The sulfate-free formula is gentle enough even for frequently colored or chemically treated hair. It also contains no harsh salts that could dry out strands or cause further damage. You can trust this color safe shampoo to keep hair healthy and shiny.

Brings Out Vibrant Color

Don’t just preserve your existing hair color – maximize its brilliance! The nourishing ingredients in Nexxus Color Assure Shampoo boost vibrancy for brighter, shinier, more eye-catching color. Simply lather up in the shower and rinse to reveal hair that looks freshly colored. With continued use, your color treated hair will look its absolute vivid best.

How to Use

Using the Nexxus Color Assure Shampoo is simple:

  • Apply a quarter-sized amount of shampoo to wet hair and work into a rich lather.
  • Massage gently into roots and ends, taking care not to tangle or matt hair.
  • Allow lather to penetrate hair for 1-2 minutes.
  • Rinse thoroughly and repeat if needed.

For best results, use the shampoo in conjunction with the Nexxus Color Assure Conditioner. Tip: To boost color vibrancy, occasionally use the shampoo as a 5-minute treatment before conditioning!

Key Benefits

  • Locks in vibrant hair color
  • Protects against fading for up to 40 washes
  • Replenishes nutrients & reawakens hair
  • Safe for all color treated hair types
  • Enhances vibrancy & shine

Sulfate-Free Formula

Traditional sulfates can be harsh and stripping to colored hair. That’s why Nexxus Color Assure Shampoo features a sulfate-free formula. Without sulfates, this shampoo gently cleanses hair while retaining moisture, protecting color, and maintaining a healthy scalp. The result is fresh, clean hair that still feels soft and lush.

Infused with Proteins

This color-safe shampoo actually replenishes hair with nourishing proteins! The exclusive ProteinFusion blend contains proteins that attach to the hair fiber for strengthening. Elastin Protein helps add elasticity and protection from breakage. Quinoa Protein is rich in vitamins and amino acids to rejuvenate damaged cuticles. Best of all, these proteins further lock in color molecules.

pH Balanced Formula

The Nexxus Color Assure Shampoo formula has a pH level that is ideal for color treated hair. This helps close the cuticle and seal in colorants to prevent fading. The pH-balanced formula also ensures the shampoo won’t dry out strands or irritate the scalp. Your hair and skin will feel fresh yet comforted.

No Harsh Ingredients

Many shampoos contain ingredients like sulfates, parabens, phthalates and more that are too harsh for colored hair. You can rest easy knowing Nexxus Color Assure Shampoo is formulated without any of these potentially damaging ingredients. It is safe, gentle and effective at cleaning without stripping hair.

Radiant, Healthy Hair

With continued use of Nexxus Color Assure Shampoo, you’ll love how your color treated hair looks and feels! This shampoo leaves hair soft, smooth and silky without weighing it down. Say goodbye to limp, lackluster locks. Your hair will feel clean and refreshed with a vibrant, glossy finish. The best part is your beautiful hair color will stay vivid for weeks on end!

Protect your investment and maintain eye-catching hair color with Nexxus Color Assure Vibrant Shampoo. This color-safe formula keeps hair looking healthy and radiant wash after wash. Experience salon quality hair color results at home with Nexxus!


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