Maybelline New York Fit Me Dewy + Smooth Liquid Foundation with SPF 18 for a Flawless, Natural Look



Achieve a radiant, luminous complexion with Maybelline’s Fit Me Dewy + Smooth Foundation. This lightweight liquid foundation provides buildable coverage and an effortlessly dewy finish, leaving your skin looking healthy and glowing. The SPF 18 protects against sun damage while the hydrating formula smooths texture and evens tone for a fresh, flawless face that looks like you woke up like this!

Dewy, Smooth Finish

Formulated for normal to dry skin types, the Fit Me Dewy + Smooth Foundation contains hyaluronic acid to deliver a boost of hydration where you need it most. The creamy, serum-like texture glides over skin, providing medium buildable coverage with a natural luminous finish. It leaves your complexion looking smooth, supple and radiant.

Shade Range for All

With a range of 12 shades from Ivory to Mocha, Fit Me Dewy + Smooth Foundation offers options for a wide variety of skin tones. The lightweight formula seamlessly matches your skin’s undertones for a natural look. Build up the coverage as needed to custom match your complexion – the dewy, luminous finish looks like your skin, only better.

Sun Protection

In addition to hydrating and smoothing skin, this foundation also protects with broad spectrum SPF 18 sunscreen. Exposure to UV radiation can cause premature aging and skin damage, but the SPF in this formula helps shield your skin from harmful rays. You’ll reduce sun damage while revealing an envy-worthy glow.

Maybelline Fit Me Collection

Get your best face forward with Maybelline’s collection of complexion products. Pair your Fit Me Dewy + Smooth Foundation with other products like:

  • Fit Me Concealer – Camouflage dark circles, spots and imperfections with this creamy concealer available in 18 shades.
  • Instant Age Rewind Eraser – Brighten and conceal with this multi-benefit concealer featuring goji berry and haloxyl.
  • Fit Me Matte + Poreless Foundation – Control shine and blur pores with this mattifying, medium coverage foundation.
  • Superstay Full Coverage Foundation – Get 24 hour wear and a flawless full coverage look with this transfer-proof formula.
  • Master Prime Primer – Smooth and perfect skin texture while prepping for makeup application with this blurring face primer.
  • Master Chrome Highlighter – Amp up your glow by highlighting cheekbones, brow bones and the cupid’s bow with radiant, light-reflecting pigments.
  • City Bronzer Powder – Warm up your complexion and define facial features with these creamy bronzing powders.
  • Fit Me Pressed Powder – Set your makeup while controlling shine for a filter-like finish with this lightweight powder.

How to Apply

Prep skin with moisturizer and face primer for a smooth canvas.
Dispense the Fit Me Dewy + Smooth Foundation onto the back of your hand or a makeup sponge. Start with a small amount and blend thoroughly – you can layer on more coverage as needed.
Dot foundation onto forehead, cheeks, nose, chin and blend outward with a damp makeup sponge, stippling brush or clean fingers. Be sure to blend along the jawline and hairline.
Layer and blend additional foundation as needed for fuller coverage. For optimal luminosity, avoid over-application.
Complete your routine with concealer, powder, blush, bronzer and your favorite Maybelline eye and lip products. Set with a makeup setting spray for extended wear.

Tips for a Flawless Finish

Exfoliate and moisturize before applying for smooth, even foundation application.
Use a primer suited for dry skin to nourish while perfecting skin texture.
Opt for a dewy setting spray to lock in the luminous finish all day.
Mix in a drop of facial oil with the foundation for extra moisture and radiance.
Use a hydrating under eye concealer to prevent creasing and brighten the delicate area.
Set with a loose translucent powder only on areas prone to transfer, like the t-zone. Avoid powdering the high points of the face.

Frequently Asked Questions

What skin types is this foundation best suited for?

The hydrating formula works best for normal, dry and combination skin types. Oily complexions may prefer the Matte + Poreless Fit Me Foundation for controlling shine.

What is the coverage like?

This foundation offers light to medium buildable coverage with a luminous, translucent finish. It will even out skin tone and texture rather than providing a full coverage effect.

Does it contain sunscreen?

Yes, this foundation contains SPF 18 mineral sunscreen to protect your skin against UV damage. Be sure to reapply every 2 hours for optimal protection.

Does it oxidize or change color?

This formula is non-comedogenic and tested for allergies. It does not oxidize or change color as it wears throughout the day.

What is the best way to apply it?

Use a damp makeup sponge, stippling brush or clean fingers to blend the foundation in thin layers over your face and neck. This allows you to build up sheer to medium coverage while retaining a natural, luminous finish.

Experience a Fresh, Flawless Complexion

Give your skin a boost of hydration and luminosity with Maybelline’s Fit Me Dewy + Smooth Foundation. The serum-like formula provides sheer to medium buildable coverage with a natural luminous finish. It smooths, hydrates and protects skin with SPF 18 while evening tone and texture for a lit-from-within glow. For the healthiest complexion, reach for this dermatologist-tested, non-comedogenic formula.


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