Give Your Lashes a Green Makeover with Maybelline’s New Eco-Conscious Mascara



Introducing the newest addition to Maybelline’s collection of clean, green beauty products: the Green Edition Mega Mousse Mascara. This innovative mascara combines a lightweight, mousse-like texture with intense volume and length for a lush, dramatic lash look. The best part? It’s formulated with 99% naturally derived ingredients and housed in 95% recycled plastic packaging, so you can feel good about glamming up your lasers.

Mega Volume, Zero Weight

The Mega Mousse Mascara features a whipped, airy texture that feels incredibly lightweight on your lashes. Don’t let the lightweight feel fool you – this mascara means major drama. The volume is buildable, so you can customize your look from subtle and defined to thick, bold lashes. No clumps, smudges or flakes – just feathery, fanned out lashes that last all day long.

Smooth, Even Application

The Mega Mousse has a flexible, fiber brush that grips each lash and coats from root to tip for maximum length and definition. The mousse formula glides on smoothly and evenly, ensuring your lashes look uniformly volumized instead of clumpy or spidery. It applies seamlessly from the first coat to the last, building easily without caking or flaking.

Nourishing Shea Butter

While it volumizes and lengthens, the Mega Mousse Mascara also nourishes your lashes thanks to the addition of shea butter. As you build dramatic volume and get the lashes you crave, shea butter conditions and smooths each lash. No brittle, dry lashes here! Just soft, supple lashes that can handle layer after layer of lush, black mascara.

Clean, Green Formula

True to Maybelline’s commitment to green, clean beauty, the Mega Mousse Mascara is formulated without any icky ingredients:

99% naturally derived ingredients
It’s allergy tested and approved for sensitive eyes and contact lens wearers. The entire formula is infused with nourishing, natural ingredients for lashes that feel as good as they look.

Eco-Friendly Packaging

In addition to the formula, the packaging also meets eco-standards. The tube and cap are made with 95% recycled plastic, and the carton box is crafted with recyclable materials.

Go Green Never Looked So Good

Get lush lashes and a clear conscience with the new Mega Mousse Mascara. This high-performing green beauty product blends an airy mousse texture with extreme volume for over-the-top lashes. Nourish and volumize your lashes while minimizing your carbon footprint.

Join the Green Beauty Movement

The Mega Mousse Mascara is part of Maybelline’s new Green Edition line – a collection of makeup born out of the growing green beauty movement. With its natural ingredients, recyclable materials and vegan formulas, these products make it easy to make more eco-friendly choices with your everyday makeup routine.

The collection also includes:

Superdrop Tinted Oil for a dewy, glowing complexion
Balmy Lip Blush for a natural wash of buildable color
More launches coming soon!
How to Apply for Maximum Impact

Want the boldest, most voluminous lashes possible with your new Mega Mousse Mascara? Follow these pro tips:

Curl your lashes first for extra lift. Heating your lash curler for a few seconds adds even more curve and curl.
Wipe the excess mascara off the wand before applying for a clump-free coat.
Apply starting at the lash root, wiggling as you work up the lash.
Apply 2-3 coats for mega volume, making sure to let each layer dry between applications.
Comb through lashes with a clean spooly to separate and define.
Finish with a lengthening mascara for added extension.
Mascara 101: How to Get the Most from Your Tubes

The Mega Mousse Mascara might just become your new daily go-to for volumized lashes, so make sure you take good care of your tube! Here are some key mascara must-knows:

Don’t pump the wand in and out of the tube! This pushes air into the formula, causing it to dry out quicker.
Hold the wand at the base and slowly twist off so you don’t break the bristles.
Store your mascara upright and in a cool, dry place. The bathroom is a no-go (too humid)!
Don’t layer mascara over the same tube after more than 3 months. Time for a fresh one!
Remove all mascara thoroughly each night with a gentle makeup remover to avoid breakage and keep lashes healthy.
Shop Maybelline Mascaras and Complete Your Makeup Look

The Mega Mousse Mascara is the perfect starting point for bold, voluminized lashes – but Maybelline offers plenty more mascaras to round out your lash wardrobe:

Total Temptation Mascara for extra long, curled lashes
Lash Sensational Mascara with fanning brush for a full fan effect
The falsies Lash Lift Mascara for lifted, fanned-out lashes
The Colossal Mascara for massive volume and impact
Pair your new mascara with more of Maybelline’s most-loved makeup for a full glam look:

Fit Me Matte and Poreless Liquid Foundation for a flawless, shine-free complexion
Instant Age Rewind Eraser Dark Circles Treatment Concealer to banish under eye circles
Brow Precise Micro Pencil for fuller, defined eyebrows
Color Sensational Creamy Mattes Lipstick with vivid pigment and comfortable, creamy feel
Master Precise All Day Liquid Eyeliner for winged drama that won’t budge
Define-A-Lash Lengthening and Defining Mascara to extend and separate lashes even further
Your lashes will never look better than they will with Maybelline’s Green Edition Mega Mousse Mascara. Get ready for lush, volumized lashes in just a few coats of this creamy, buildable, lash-loving formula. Go green, get glam, and turn heads with your boldest lashes yet!


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